Nobody, honestly, really cares about you. What they care about is why you're different.
March 01, 2023
The Red Pill strategy comes from a popular 1999 film. In The Matrix, Morpheus gives Neo a choice between a Blue Pill and a Red Pill.
If Neo took the Blue Pill, he would continue to experience an ordinary life. The Red Pill promised a life-changing truth.
One of my uncommon solutions to a common problem is challenging owners to rethink their “get out of the business” strategy. Rather than selling the business and walking away, you can train your team so well that your team doesn’t need you for day-to-day decision-making.
Red Pill brands include Harley Davidson, Apple, and HubSpot. They're not selling a product. They're selling an idea, and their customers sell it for them.
That's how you scale.
Let’s zoom out a bit and list a few examples of how an organization’s mission is a Red Pill.
The strategy works in marketing because people are attracted to contrarian points of view.
Our attention spans are so small that we only pay attention to controversial things. Have you followed our political system recently? What sells? Controversy.
Position your company to scratch a skeptic’s itch.
When they see your solution, they think, “Aha, I knew it, I was skeptical.” And then, “Everyone's saying this, but these guys are saying why!” You become the guide and authority because you have a different perspective and different point of view.
Without a Red Pill:
Common problem → common solution = poor outcomes
With a Red Pill:
Common problem → creative & contrarian solution = self—propelled marketing and profitability
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